Design meets play. story. craft. care. play.
UX | Branding | Strategy
UX | Branding | Strategy
Turned Canada's most iconic magazine brand into an immersive e-learning platform for students and educators.
Redesigned a core fintech product to make credit data genuinely readable and actionable for millions of Canadians.
View Case Study →Reimagined a beloved editorial feature as a digital-first interactive experience that readers couldn't stop coming back to.
↑ PPS 1.2 → 2.0+
Redesigned a premium sports experience from scratch — 42 new pages, dramatically more time spent and traffic earned.
View Case Study →Built and scaled a multi-brand design system across SJC Media's portfolio — cutting dev time while measurably lifting engagement.
End-to-end product design for an AI-powered onboarding and team alignment platform — from zero to launch as sole design lead.
Currently Lead UX Designer at St. Joseph Media, designing across Canada's most beloved publications — Maclean's, Toronto Life, Chatelaine, Fashion, and Today's Parent.
Alongside that, I work fractionally with startups and teams navigating the AI space and tech more broadly.
Outside of client work, I'm producing a live event challenge in the PATH called Rat Race — running for both Tech Week and Toronto Games Week. I'm passionate about using the power of design to make positive change in the world. If you have a project you need help with, don't be shy. I work with companies and products of all shapes and sizes, including non-profits.
"Amos transformed our design team, and improved our metrics across the board."— Michael Galliano, VP Product, St. Joseph's Media
"Amos was able to take our complex requirements and synthesize it into a clean, hi-fidelity prototype. Saved us so much dev effort."— Dan Adamson, CEO, AutoAlign
"Amos always manages to add a little bit of sparkle to every single experience he puts his hands on."— Kelly Payne, VP Product, Toronto Star
I provide fractional design leadership and services for teams. I embed as a strategic partner — thinking, building, and leading alongside your team from day one, without the full-time overhead.
From research to developer-ready interfaces. I map user flows, validate concepts fast, and deliver screens that move.
Output → UX audit · wireframes · hi-fi prototypeBuilding the visual and verbal language of your brand — from logo systems to full creative playbooks teams actually use.
Output → brand guide · logo suite · creative directionScalable, documented component libraries that cut dev time and keep your product consistent at scale.
Output → component library · Figma tokens · governance guideEmbedded design leadership without the full-time cost. I build process, grow talent, and align design with product goals.
Output → design process doc · critique frameworks · team ritualsFast, structured sessions that align teams and unlock solutions in days, not months.
Output → sprint report · concept prototypes · decision frameworks
